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Analysis of socially responsible marketing strategy and its impact on financial results of the company

Katarzyna Janas

Diploma type
Engineer's / Bachelor of Science
Diploma type
Bachelor thesis
Author
Katarzyna Janas (FoM) Katarzyna Janas,, Faculty of Management (FoM)
Title in Polish
Analiza strategii marketingu odpowiedzialnego społecznie oraz jego wpływ na wyniki finansowe firmy
Supervisor
Marek Seretny (FoM/SMD) Marek Seretny,, The Department of Strategic Management (FoM/SMD)Faculty of Management (FoM)
Certifying unit
Faculty of Management (FoM)
Affiliation unit
The Department of Strategic Management (FoM/SMD)
Study subject / specialization
, Zarządzanie
Language
(pl) Polish
Status
Finished
Defense Date
10-06-2016
Issue date (year)
2016
Reviewers
Elżbieta Rzeszutek (FoM/SMD) Elżbieta Rzeszutek,, The Department of Strategic Management (FoM/SMD)Faculty of Management (FoM) Marek Seretny (FoM/SMD) Marek Seretny,, The Department of Strategic Management (FoM/SMD)Faculty of Management (FoM)
Keywords in Polish
marketing, społeczna odpowiedzialność biznesu, marketing odpowiedzialny społecznie, Respect Index
Keywords in English
marketing, corporate social responsibility (CSR), socially responsible marketing, Respect Index
File
  • File: 1
    praca_pL_WZ_Janas_Katarzyna_255369.pdf
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Local fields
Identyfikator pracy APD: 11828

Uniform Resource Identifier
https://repo.pw.edu.pl/info/bachelor/WUTb68f90865e164bee96d36c71022c7aa8/
URN
urn:pw-repo:WUTb68f90865e164bee96d36c71022c7aa8

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