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Research and analyses of sport club marketing the Legia Warszawa Football Club and suggestions of solutions aming at upgrading Club’s brand on the market

Kacper Marian Domański

Diploma type
Engineer's / Bachelor of Science
Diploma type
Bachelor thesis
Author
Kacper Marian Domański (FoM) Kacper Marian Domański,, Faculty of Management (FoM)
Title in Polish
Analiza i ocena strategii marketingowych klubu sportowego Legia Warszawa oraz propozycja rozwiązań mających na celu wzmocnienie marki klubu na rynku
Supervisor
Marek Seretny (FoM/SMD) Marek Seretny,, The Department of Strategic Management (FoM/SMD)Faculty of Management (FoM)
Certifying unit
Faculty of Management (FoM)
Affiliation unit
The Department of Strategic Management (FoM/SMD)
Study subject / specialization
, Zarządzanie
Language
(pl) Polish
Status
Finished
Defense Date
27-06-2016
Issue date (year)
2016
Reviewers
Grażyna Gierszewska (FoM/SMD) Grażyna Gierszewska,, The Department of Strategic Management (FoM/SMD)Faculty of Management (FoM) Marek Seretny (FoM/SMD) Marek Seretny,, The Department of Strategic Management (FoM/SMD)Faculty of Management (FoM)
Keywords in Polish
marka, zarządzanie marką, marketing, klub sportowy, marketing sportowy, Legia Warszawa, analiza strategiczna, strategia.
Keywords in English
brand, brand management, marketing, sport club, sport marketing, Legia Warszawa, strategic analysis, strategy.
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  • File: 1
    praca_pL_WZ_Domanski_Kacper_261797.pdf
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Local fields
Identyfikator pracy APD: 12751

Uniform Resource Identifier
https://repo.pw.edu.pl/info/bachelor/WUT6ead383f94c34ecdb35d3ea2349d1ced/
URN
urn:pw-repo:WUT6ead383f94c34ecdb35d3ea2349d1ced

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