Cooperation of Companies as a Strategic Option
AbstractThe emergence of a modern, high-tech and communicatively market results in a phenomenon of hyper competition. Under this conditions, long-term plans for creating, enhancing and maintaining competitive advantages become ineffective, which forces the competitors have to take quick competitive actions and constantly searching for new sources of temporary advantages. This manifests itself in a constant quest for innovation, development of existing products (such actions are taken also by the market leaders) and replacing them with new solutions. It is also a time for deciding on ways to enhance market opportunities by establishing cooperation relations. Increasingly, the interaction strategy is taken by the companies, which are natural competitors. This is known as cooperation of companies. This article presents the results of a survey research carried out in companies operating on the Polish market. It indicates the current state of cooperation relations between business organizations, and also shows the directions of the development of this phenomenon
|Publication size in sheets||0.55|
|Book||Grzeszczyk Tadeusz A. (eds.): Challenges of New Technology Applications in Project Management and Evaluation, 2016, Oficyna Wydawnicza Politechniki Warszawskiej, ISBN 978-83-7814-528-8, 116 p.|
|Keywords in Polish||kooperencja, współpraca, strategia, alianse strategiczne, opcja strategiczna|
|Keywords in English||coopetition, cooperation, strategy, strategic alliances, strategic option, research, polish companies|
|Score||= 5.0, 10-02-2017, BookChapterNotSeriesMainLanguages|
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