Eksploracja danych internetowych jako metoda zwiększenia przewagi konkurencyjnej systemów handlu elektronicznego B2C

Artur Gąsiorkiewicz , Katarzyna Rostek

Abstract

The paper presents main web data mining methods which can be used for increasing of business advantage in B2C e commerce sector. Authors pay some attention to practical implementation of these methods, including: promotion optimalisation, personalized communication, web usability and web accessibility enhancement, business analysis.
Author Artur Gąsiorkiewicz (FoM / BITD)
Artur Gąsiorkiewicz,,
- Business Information Technology Department
, Katarzyna Rostek (FoM / BITD)
Katarzyna Rostek,,
- Business Information Technology Department
Journal seriesZeszyty Naukowe Uniwersytetu Szczecińskiego Ekonomiczne Problemy Usług, ISSN 1640-6818, (0 pkt)
Issue year2011
Vol651
No68
Pages90-96
URL http://www.wzieu.pl/?y=4502&yy=6591&yyy=1064
Languagepl polski
Score (nominal)0
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