On a New Intangible Reward for Card-Linked Loyalty Programs

Albert Sitek , Zbigniew Kotulski

Abstract

Card-Linked Loyalty is an emerging trend observed in the market to use payment card as a unique identifier for Loyalty Programs. This approach allows to redeem goods and collect bonus points directly during a payment transaction. In this paper, we proposed additional, intangible reward, that can be used in such solutions: shorter transaction processing time. We presented a complete solution for it: Contextual Risk Management System, that can make a dynamic decision whether Cardholder Verification is necessary for the current transaction, or not. It is also able to maintain an acceptable level of risk approved by the Merchant. Additionally, we simulated the proposed solution with real-life transaction traces from payment terminals and showed what kind of information can be determined from it.
Author Albert Sitek (FEIT / IT)
Albert Sitek,,
- The Institute of Telecommunications
, Zbigniew Kotulski (FEIT / IT)
Zbigniew Kotulski,,
- The Institute of Telecommunications
Pages332-345
Publication size in sheets0.65
Book Pejaś Jerzy, El-Fray Imed, Hyla Tomasz, Kacprzyk Janusz (eds.): Advances in Soft and Hard Computing, Advances in Intelligent Systems and Computing, vol. 889, 2019, Springer International Publishing, ISBN 978-3-030-03313-2, [978-3-030-03314-9], 494 p., DOI:10.1007/978-3-030-03314-9
Keywords in EnglishCard-Linked Loyalty, Context, Risk Management, Transaction security, Payment card
DOIDOI:10.1007/978-3-030-03314-9_29
Languageen angielski
Score (nominal)15
ScoreMinisterial score = 15.0, 29-04-2019, ChapterFromConference
Ministerial score (2013-2016) = 15.0, 29-04-2019, ChapterFromConference
Publication indicators Scopus Citations = 0
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