Business Models and Growth Modes: Qualitative Research of Polish Online Companies
Sylwia Sysko-Romańczuk , T. Doligalski
AbstractThe purpose of the paper was to identify differences and similarities between business models and growth modes of Polish online companies. Following statistical segmentation five companies were chosen. Companies as the segment representatives were the subject of qualitative research. The analysed companies share some similarities (e.g.contribution to customer efficiency, breadth of choice) and differences (e.g. content management, customer value co-creation). The identified growth mode is based on entering foreign markets after reaching a certain scale on the domestic market.
|Publication size in sheets||50.95|
Żur Agnieszka, Wach Krzysztof (eds.): Advancing Research in Entrepreneurship in Global Context: Conference Proceedings of the 8th ENTRE Conference, 2016, Oxford University Press, Uniwersytet Ekonomiczny w Krakowie , ISBN 9788365262134, 1198 p.
8th ENTRE 2016 Conference Proceedings-4.pdf / No licence information (file archived - login or check accessibility on faculty)
|Keywords in English||Value proposition; business model; growth modes; e-commerce; firm performance; case study; Poland; CEE|
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|Citation count*||1 (2019-12-01)|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.