The Internal Customer Relationship Management System
- Katarzyna Rostek,
- Kamil Sitarski
The issues related to the internal customer relationship management are an actual and essential topic in the area of the management of all the organizations. The architecture of the integrated ICRM system proposed in the article includes three tiers: process, managerial and communication one. The alternative solution does not require implementation of a separate information system but focuses on enhancing the functionalities of the solutions which are already present in the enterprise and may influence the processes affecting internal customers. Whichever way is chosen, the implementation of the ICRM system must be preceded by the introduction of the internal customer relationship policy and reorganization of the business processes at an angle of internal customer service. Without those, the proper definition of functionalities of the ICRM system is impossible.
- Record ID
- Lewandowski Jerzy, Jerzy Lewandowski Jałmużna Irena, Irena Jałmużna Sekieta Marek Marek Sekieta (eds.): Challenges In enterprises management of today , 2009, Wydawnictwo Politechniki Łódzkiej, ISBN 978-83-728-33-235
- (en) English
- Score (nominal)
- Uniform Resource Identifier
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or PerishOpening in a new tab system.