Personalized Information Management by Online Stores in 4C Model. Case Study

Anna Kubicka


The increasing complexity of the business environment, growing knowledge requirements, development of information technologies, and competitiveness implies the need of implementation of information management systems. Moreover, welter of information about online customers, their individual behavior, and their expectations force entrepreneurs to manage information in a personalized way. Monitoring Internet users behavior, creating their profiles (based on data about age, sex, lifestyle, interests, family, work, etc.), and controlling current traffic on the Web site give wide range of possibilities in creating a real model of potential customers preference and using it in online communication. This study concentrates on possibilities of using personalized communication in the information management by online stores in 4C model.
Author Anna Kubicka (FoM)
Anna Kubicka,,
- Faculty of Management
Journal seriesFoundations of Management, ISSN 2080-7279, e-ISSN 2300-5661
Issue year2016
Publication size in sheets0.75
Abstract in Polishpersonalization; information management; e-commerce; 4C model
Languageen angielski
fman-2016-0005.pdf 1.52 MB
Score (nominal)10
ScoreMinisterial score = 10.0, 28-11-2017, ArticleFromJournal
Ministerial score (2013-2016) = 10.0, 28-11-2017, ArticleFromJournal
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