Value Creation in e-Business and Financial Performance: Researching Polish Online Companies with Amit and Zott’s Model
P. Zaborek , T. Doligalski , Sylwia Sysko-Romańczuk
AbstractThe paper presents the outcomes of the survey of the managers of Polish internet companies with the aim of verifying to what extent the e-business value creation model developed by Amit and Zott could be used to explain different profitability levels among firms. The study included 150 businesses with the largest representation of internet retailers and service providers. The major outcome of the study was developing logistic regression model that allowed to establish which variables were statistically significant predictors of operational return on sales ratio. It implied that out of four elements comprising Amit and Zott’s model only Complementarities were closely linked with improved financial performance. The two other elements - Customer Lock-in and Novelty - were not viable predictors while the forth component (Efficiency for Customer) was negatively related to the performance metric.
|Publication size in sheets||0.5|
|Book||Alkanova Olga, Alt Monika-Anetta, Berács József, Babinska Danuta, Sztangret Izabela, Bauer Andras, Horváth Dóra, Mitev Zoltán: 4 th EMAC Regional Conference Marketing Theory Challenges in Emerging Societies St. Petersburg University Graduate School of Management September 25-27, 2013 St. Petersburg, Russia Conference Proceedings, 2013, St. Petersburg, St. Petersburg University Graduate School of Management, European Marketing Academy, ISBN 978-5-9924-0081-6, 463 p.|
|Keywords in Polish||modele biznesowe, e-handel, e-biznes, internet|
|Keywords in English||business models, value creation, e-business, e-commerce, Internet|
|Publication indicators||= 2.0|
|Citation count*||2 (2020-09-21)|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.