Value Creation in e-Business and Financial Performance: Researching Polish Online Companies with Amit and Zott’s Model

P. Zaborek , T. Doligalski , Sylwia Sysko-Romańczuk

Abstract

The paper presents the outcomes of the survey of the managers of Polish internet companies with the aim of verifying to what extent the e-business value creation model developed by Amit and Zott could be used to explain different profitability levels among firms. The study included 150 businesses with the largest representation of internet retailers and service providers. The major outcome of the study was developing logistic regression model that allowed to establish which variables were statistically significant predictors of operational return on sales ratio. It implied that out of four elements comprising Amit and Zott’s model only Complementarities were closely linked with improved financial performance. The two other elements - Customer Lock-in and Novelty - were not viable predictors while the forth component (Efficiency for Customer) was negatively related to the performance metric.
Author P. Zaborek
P. Zaborek,,
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, T. Doligalski
T. Doligalski,,
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, Sylwia Sysko-Romańczuk (FoM)
Sylwia Sysko-Romańczuk,,
- Faculty of Management
Pages440-447
Publication size in sheets0.5
Book Alkanova Olga, Alt Monika-Anetta, Berács József, Babinska Danuta, Sztangret Izabela, Bauer Andras, Horváth Dóra, Mitev Zoltán: 4 th EMAC Regional Conference Marketing Theory Challenges in Emerging Societies St. Petersburg University Graduate School of Management September 25-27, 2013 St. Petersburg, Russia Conference Proceedings, 2013, St. Petersburg, St. Petersburg University Graduate School of Management, European Marketing Academy, ISBN 978-5-9924-0081-6, 463 p.
Keywords in Polishmodele biznesowe, e-handel, e-biznes, internet
Keywords in Englishbusiness models, value creation, e-business, e-commerce, Internet
URL http://gsom.spbu.ru/files/4th_emac_cee_conference_2013_proceedings.pdf
Languageen angielski
Score (nominal)0
Publication indicators GS Citations = 2.0
Citation count*2 (2020-09-21)
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