Loyalty Programs Effectiveness

Katarzyna Szczepańska , Patryk Gawron

Abstract

n/a
Author Katarzyna Szczepańska ZK
Katarzyna Szczepańska,,
- The Department of Qualitology
, Patryk Gawron
Patryk Gawron,,
-
Journal seriesFoundations of Management, ISSN 2080-7279, e-ISSN 2300-5661
Issue year2011
Vol3
No2
Pages89-102
DOIDOI:10.2478/v10238-012-0044-5
URL http://www.degruyter.com/view/j/fman.2011.3.issue-2/v10238-012-0044-5/v10238-012-0044-5.xml
Languageen angielski
File
v10238-012-0044-5.pdf / 274 KB / v10238-012-0044-5.pdf 274 KB
Score (nominal)4
Citation count*2 (2015-04-03)
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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